EW Labs Instagram

Challenge

FOREFRONT was tasked to create an Instagram page and boost social media presence for EW Labs, EcoWorld’s new community hub that comprises F&B outlets, retail stores, and plenty of open space filled with greenery and artistic elements.

Solution

We conceptualised EW Labs’ Instagram feed as a visual rainbow, where every nine photos in the grid featured a different colour theme. The colourful feed is constructed using photos from the EW Labs outlets, as well as authentic customer content gathered via the account’s hashtags such as #ardencelabs and #ewlabs.