KUSARI

Challenge

Hydrogard Solutions approached us to develop the brand identity for their maiden product: an air-activated inhibitor coating family of products. They needed to generate awareness and build their brand's presence, approaching us for a creative solution.

Solution

Developing the brand's identity started with nailing down their core characteristics: cleanliness and scientifically advanced formulas. We started by creating the name KUSARI and conceptualising a clean yet eye-catching design language, both of which we developed into a family of products that embodied their vision of 'Cleaner Surfaces Everywhere'.