Ferrari 70th Anniversary

Challenge

Leading up to Ferrari’s grand 70th anniversary celebration in Penang, they needed a campaign to increase brand awareness nationwide among high net-worth customers – both existing and potential.

Solution

To communicate the excitement from start to finish, we developed a series of social media content that outlined Ferrari’s historical milestones, brand fun facts, event teasers, as well as live coverage of the momentous celebration. We also produced a 30-second WhatsApp hype video for participants and designed event collaterals including info kits, backdrops, arches, car stickers, and invites.