The Masterpiece by Maserati

Challenge

Corresponding with the launch of the Maserati Levante S, Naza Italia needed a campaign to generate awareness and leads for the Levante S, as well as other Maserati models, while also creating hype surrounding Maserati’s brand presence.

Solution

We developed the integrated digital campaign ‘The Masterpiece by Maserati’ to drive curiosity and interest for Maserati’s range of products. Additionally, we also built awareness on Maserati’s event that was held to engage prospective customers. Social media, Google network, email marketing, a web landing page, and Augmented Reality (AR) were strategically utilised to achieve the campaign’s objectives.