Under The Sun

Challenge

Part of the Sunway Group, Sunway Property wanted to promote their core values to potential buyers. They also sought a platform to feature their promotions, plans, and upcoming projects, as well as an impactful strategy to launch its new home-buying financing plan, CERTAINTY+.

Solution

We developed the “Under the SUN” campaign to serve these goals, with “SUN” being an acronym for Sustainable, Urban, and Nurturing – elements of Sunway Property’s core identity. With content marketing at the heart of our approach, we strategised and planned for Sunway Property’s social media platforms, developed a microsite, and designed Google ad banners to ensure message consistency. Furthermore, we also handled all print collaterals including buntings, backdrops, and press ads for Sunway Property’s CERTAINTY+ media launch event.