![sakura](../../img/work/under-sun/sakura.png)
![Certainty+ Under The Sun Sunway Property microsite landing page work](../../img/work/under-sun/Under-The-Sun-Sunway-Property-microsite-landing-page.gif)
![sakura](../../img/work/under-sun/sakura.png)
Challenge
Part of the Sunway Group, Sunway Property wanted to promote their core values to potential buyers. They also sought a platform to feature their promotions, plans, and upcoming projects, as well as an impactful strategy to launch its new home-buying financing plan, CERTAINTY+.
Solution
We developed the “Under the SUN” campaign to serve these goals, with “SUN” being an acronym for Sustainable, Urban, and Nurturing – elements of Sunway Property’s core identity. With content marketing at the heart of our approach, we strategised and planned for Sunway Property’s social media platforms, developed a microsite, and designed Google ad banners to ensure message consistency. Furthermore, we also handled all print collaterals including buntings, backdrops, and press ads for Sunway Property’s CERTAINTY+ media launch event.
![butterfly](../../img/work/under-sun/butterfly-top.png)
![Certainty+ Under The Sun Sunway Property microsite registration page work](../../img/work/under-sun/Under-The-Sun-Sunway-Property-microsite-registration-page.png)
![butterfly](../../img/work/under-sun/butterfly-bottom.png)